Overview
Educate A Child — Qatar Airways Campaign
In collaboration with Qatar Airways and Education Above All, I designed and animated captivating infographic segments for the 'Educate A Child' campaign video — showcased on Qatar Airways flights to inspire passengers to support the initiative. Through engaging visuals and concise storytelling, the piece highlights the importance of education and the impact of a programme that has enrolled over 5 million out-of-school children since 2012.
Services
Motion DesignAnimationInfographic DesignConcept DevelopmentArt DirectionCampaign Design
01
The Brief
Communicate a complex global education initiative — numbers, geographic reach, and human impact — in a single animated piece that would hold a captive in-flight audience and move them to donate via the seat-pocket envelope.
02
The Approach
Wrote the motion treatment around a clear narrative spine — problem, programme, impact — opened with a quiet, emotional frame (a child walking into school) and unfolded into warm shape-based infographics that carried the data without overwhelming the message. Closed with a clear donation prompt.
03
The Outcome
Delivered as a finished motion piece shown on Qatar Airways flights globally, inspiring passengers to support the cause and make a difference in children's lives worldwide.
Result
What it
delivered.
delivered.
Delivered as a finished motion piece shown on Qatar Airways flights globally, inspiring passengers to support the cause and make a difference in children's lives worldwide.
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