Brand Identity · Print

VitaLife Brand Identity

VitaLife is a cosmetics trading company specialising in bringing natural and vegan products to market. The brand stands for ethical choices and exceptional quality. Created a complete brand identity system representing the harmony of nature, compassion, and beauty.

Services
Brand IdentityLogo DesignBrand GuidelinesPrint DesignEditorial DesignStationeryPackaging Design
Client
VitaLife
Role
Brand Designer — Sole Creator
Year
2024
Tools
Illustrator · InDesign
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01
The Brief
Develop a brand identity with enough depth and flexibility to operate bilingually (English and Arabic) across print and digital — communicating the brand's ethical, natural positioning without feeling clinical or generic.
02
The Approach
Designed a distinctive logo system with logomark and wordmark, a carefully considered five-color palette (Seaside Mist, Pastel Sky, Sapphire Night, Rustic Coral, Apricot Cream), and a bilingual typography system pairing Vellago with Avenir Next for English and Abd ElRady with Tahoma for Arabic. Developed brand patterns, iconography, and a complete stationery system — all documented in a comprehensive brand guideline.
Result
What it
delivered.
Delivered a complete, print-ready brand guideline covering logo usage and exclusion zones, the full color system with values, bilingual typography hierarchy, custom patterns, icon library, and stationery (business cards, paper bags). Ready for deployment across all brand touchpoints.
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