Soul Broth is a home-based broth business operating through Instagram — crafting slow-cooked, nourishing broths with a personal and wholesome identity. Created the complete brand from the ground up: logo, visual language, packaging, and a cohesive social media aesthetic that feels warm, handcrafted, and deeply appetising.
Services
Brand IdentityLogo DesignPackaging DesignSocial Media DesignCampaign DesignArt Direction
01
The Brief
Build a brand identity that communicates the care and craft behind a home kitchen business — feeling approachable yet premium, and translating naturally across packaging and Instagram without losing its soul.
02
The Approach
Developed a warm, artisan visual identity with a considered colour palette and hand-crafted typographic sensibility. Applied it across all customer touchpoints: product packaging designed for both function and shelf presence, and a social media template system that keeps the feed cohesive while giving each post room to breathe.
03
The Outcome
Soul Broth launched with a brand identity that punches well above its home-kitchen origins — with packaging that stands out and an Instagram presence that converts browsers into loyal customers.
Result
What it
delivered.
delivered.
Soul Broth launched with a brand identity that punches well above its home-kitchen origins — with packaging that stands out and an Instagram presence that converts browsers into loyal customers.
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