Digital Media · Social

SkipCash

SkipCash is a Qatar-based fintech offering cashless payments through QR, links, and integrated checkout. I came on at the launch of their social media channels and built the visual programme from day one — a long-running stream of promotional campaigns, product announcements, feature highlights, and editorial posts that established the brand's voice online.

Services
Brand IdentitySocial Media DesignCampaign Design
Client
SkipCash
Role
Senior Designer
Year
2021–2022
Tools
Illustrator · Photoshop · After Effects · Figma
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01
The Brief
Translate a product-led fintech identity into a consistent, confident digital presence — explaining features, reassuring users, and supporting marketing campaigns across a fast product-release cycle.
02
The Approach
Designed a flexible social system built around the SkipCash brand — campaign artwork, illustrated feature posts, product explainers, and promotional assets. Modular templates kept weekly output fast while leaving room for standout campaigns.
Result
What it
delivered.
Delivered a sustained programme of social and digital assets supporting SkipCash's user acquisition and product marketing — growing audience engagement across Instagram and LinkedIn.
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